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Jewelry studio that she made a fortune - Jewelry, Jewelry - Jewelry Industry   by hi joiney

Road in Anson jewelry studio, the reporter saw the Shanghai jewelry legends Lan. Lan admitted that in 1996 when newly laid-off, really anxious to have a good time, but then figured, and Shanghai is a city of opportunity, unemployment may have given himself more room for development.

Jewelry sales Lan has done the first business naturally think of the familiar line of business, so friends and co-operation opened a jewelry company. However, sales staff and the boss to do, after all, are two different things, plus some dubious debt and endless infighting, the company soon closed. Lan suffered a more difficult life than the laid-off low, but she has not give up, she convinced jewelry industry is a business untapped "gold mine."

Therefore, the second venture Lan still choose the jewelry industry, from 10,000 yuan liquidity in the beginning, starting from a small facade. Since the beginning of a shortage of funds, the road to Lan's business is still very difficult, stubborn persistence of her With the share of obstinately persevered. In early 2001, things appeared a turning point, Lan's dedication and sincerity touched the exclusive high-end "emerald," a well-known Hong Kong jewelry company, she received the company's expensive gem "emerald" power sales, the company has adopted an exception After the first delivery of payment at checkout. Wang Lan He did not, then the "emerald," reached sales of tens of million yuan, the Shanghai market, ahead of the same. Co-operation for nearly two years later, Lan their own power was the product of East China power market sales, the growing scale of business. Although from this can live in a carefree

, but has not given up on the jewelry market, Lan exploration, she felt great in this market, currently do is drop in the ocean. Time, a supplier to the Lan complained about the designer "post processing" level is not high, led to some fine ring plane is almost no one is interested in the market. This allows Lan found a new business area, after several days and nights of continuous "operation", these shape her unique face design a unique ring finger frame, the introduction of a group seeking to attract individual consumers.

Addition to the successful supplier Lan won the long-term distribution rights, but also the birth of the "Cinderella" jewelry studio. Lan Although jewelry salesperson, but the jewelry design is "outsider." In order to expedite entry, she participated in during the day gem identification certification training, afflicted by terrible night's television viewing jewelry direct sales program, learn as much as possible the essence of jewelry design in peacetime often go to the library, shops, a variety of jewelry styles to collect, Or ask a variety of technical issues to the old master.

God rewards the diligent, hard work Lan finally make their store in Shanghai, started the jewelry industry reputation, and because the unique "five no's" standards of service and won a lot of "repeat customers": the jewelry they are not familiar with eager buyers, both to buy, but disagreed with those impulse buyers, repeat purchase the same products the old customers, the selected jewelry and his occupation, age, body does not match the customer, persuade them to temporarily buy. In this regard, Lan Tan said: "The first thing people do business. In particular, jewelry business, expensive, but also practical for the sake of customers, the only way to really win customers."

Analysis: Opened jewelry studio the following three main business advantages: a broad market prospect. In recent years, China's jewelry sales to increase 40% per year, jewelry industry is quietly heating up. The 2010 Shanghai to develop into the global diamond jewelry sales center of the planning process, but also to make jewelry has a very broad field of process development. 2, rapid return on investment. Jewelcrafting link more, but lucrative, as long as the guarantee of customer resources, return on investment more easily. 3, competition is more gentle. Jewelcrafting has entry barriers, capital of the entrepreneur and technology higher, but precisely because of this competition is more gentle, personalized more limited number of jewelers.

Reminder:

For getting into the field of jewelry design entrepreneur, Lan's rule of thumb is: the most innovative technology awareness and skill key, without this advantage, it is difficult to attract customers; Secondly, the customer services must be personalized, such as building customer consumption records, purchase high-grade products provide customers with long service, according to customer's age, occupation, hobbies, etc. to provide personalized design, jewelry design and jewelry this is the biggest difference between sales; In addition, honesty is the business of this, Only faith can win the trust of customers.

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